The Retention Mirage: Why Cohort Analysis Beats Annual Metrics Every Time
Dec 10, 2025
For those of you who know me well, you’ll know by now that I’m a diehard fan of analogies and this post will be no different!
As we enter one of the most consistently busy times of year for M&A and deal activity, I had the opportunity to join Chris Scalley and the team at River Through Atlanta on the Chattahoochee river to chase wild brown trout on the fly…